Concentration Areas & Classes

Business: This particular field of study includes many subset concentrations which allow BIS students an opportunity to obtain a well rounded understanding of many general business principles. The curriculum covers topics like; accounting, economics, finance, real estate, and many others. Also, this aspect of my formal education has strengthened my ability at isolating and/or combining the appropriate business principles needed to help solve financial problems.

  • Management and Strategy for Non-Majors (MGT-380): This class introduces students to theories and practical applications of business management techniques. This class is primarily focused on the role of leadership in the workplace and how these qualities can be fostered in those who intend to lead others.

  • Personal Financial Management (Fin-380): This class was instrumental in introducing students to financial terms, vehicles for investing and retirement planning. The class also illuminated compound interest effects with the use of “time value of money” formulas.

  • Advertising and Marketing Communication (MKT-382): This class was primarily dedicated to the art of communicating advertising through the appropriate media vehicles. Also, it investigated the strengths and weaknesses for all major forms of advertising like; radio, television, magazine, billboards and many others.

  • Real Estate Fundamentals (REA-380): This extremely useful class guided students through all of the specialized fields within the real estate arena. Further, this class gave an in-depth view to not only the processes behind real estate investing and ownership, but also gave many legal explanations for why some of these principles were so important for consumers and investors.

  • Managerial Economics (ECN-382): This class instructed students on how to properly interpret economic forecasting for use by management level workers. Also, this class familiarized students to supply and demand principles which can be translated into everyday business situations and environments.

  • Accounting and Financial Analysis (ACC-394): This class introduced students to accounting principles and data dissemination styles as they pertain to making financial decisions based on Generally Accepted Accounting Practices (GAAP). This class also increased the financial vocabulary for each student by examining actual financial statements for many major corporations.

Mass Communication: This particular concentration is mainly concerned with the dissemination of information through classic and modern forms of media like: print, radio, television, internet, and many other media vehicles. Also, this concentration is responsible for introducing students to growing concerns over the ethical use of these mediums for corporate gain and greed. The underlying theme of all Mass Communication classes is to develop a high level of media literacy.

  • Media and Society (MCO-120): This introductory class introduces students to all of the current modes of communication available to society and gives a detailed history of the origins of each medium.

  • Public Relations Techniques (JMC-270): This class was instrumental in uncovering the principles behind effective public relations. The class not only summarized the history and innovators of this field, but it also gave students the opportunity to construct their own PR campaigns within the context of the classroom.

  • Visual Communication (MCO-450): This class was primarily concerned with the mass dissemination of messages through the use of symbols and other visual means. This class explained how ancient man was able to communicate with each other without the use of any formal language. Architectural design with the use of symbolism and geometry were the original forms of mass communication.

  • War and Mass Media (MCO-494): This class investigated the role of mass media and how it affected many countries during times of war. The class looked at the relationship of the media as the “fourth estate” because it was their job to keep the citizens of the world abreast of the realities of war. This estate was supposed to balance the power of governmental militaries by reporting on the true cost of war.

  • Sex, Love, and Romance in Mass Media (MCO-473): This class taught mass media students about the power of using media driven archetypes in the pursuit of love and happiness. This class outlined a systematic approach for identifying many cultural myths that are being proliferated by mass media and that are weakening our societies personal morals.

  • History of Mass Communication (MCO-418): This class uncovered the history behind many of the communication advancements we have today. The class covered the innovators and major players involved in spreading mass communication mediums like: newspapers, radio, television, wireless technology, and many more.

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